Lectures and Training
Recognized for her strategic and creative vision, Juliemy is also a guest speaker at important industry events and institutions, such as the LATAM Retail Show , Colinas Shopping , RDI , Congresso Escolar Office Brasil , and Kite Textile . Juliemy Machado is the founder of VMSP Studio , a member of RDI Brasil (Retail Design Institute) and POPAI (Global Retail Marketing Association), consolidating her work with the main entities in the sector. In addition, she has given exclusive lectures and workshops for brands such as C&A , D'GAIA , Centauro , Loungerie , and many other brands from different segments, sharing her insights on consumer behavior, store design, visual merchandising, and the importance of sensory experience in retail.
What are
Stores with Soul?
Creating stores with soul means understanding that retail goes far beyond just selling. It's about transforming the space into an immersive experience, where every detail evokes emotion, creates connection, and makes the customer feel the essence of the brand. When narrative, sensory experience, and human connection come together, the store ceases to be just a point of consumption and becomes a place of belonging, memory, and experience.
TRAVEL AND RESEARCH:
Attentive to the trends shaping the future of retail , consumer behavior, design, and technology, Juliemy Machado maintains a constant presence at major global industry events, such as the NRF Retail's Big Show , EuroShop , and research trips around the world.
These international immersions are part of her ongoing process of updating and building her repertoire, allowing her to always keep up with market transformations, innovations in experience , and new consumer dynamics. More than just following trends, Juliemy translates these learnings into strategic and applicable insights, connecting what happens on the global stage with the reality and opportunities of local retail.
PERFORMANCE FORMATS :
LECTURES
FOR EVENTS
AND CONVENTIONS
More in-depth and participatory meetings, with active exchange and practical application. Focused on developing knowledge, stimulating a strategic perspective, and translating concepts into real-world solutions for everyday life.
TEAM TRAINING
Original and inspirational content that connects trends, behavior, and market practices. Ideal for sparking new perspectives and updating your view on retail, experience, and consumption.
Immersive Workshops
Training tailored for visual merchandising, architecture, sales, and marketing teams, expanding their knowledge base and updating them on trends and new developments in retail.
TALKS AND PANEL PARTICIPATION
It is aimed at developing leaders who wish to expand their creative repertoire, strengthen their strategic vision, and act more consistently in building relevant experiences and projects.
IN-COMPANY CONSULTING
Participation in conversations and debates, bringing market insights, knowledge, and relevant thought-provoking perspectives on behavior, design, and experience in retail.
MENTORING
Customized strategic approach, focused on analysis, diagnosis and development of solutions for brands and physical spaces from concept to application.
Lecture Topics :
Five themes developed from international field research in Paris, Madrid, London, Amsterdam, New York , and EuroShop , and from an original thesis on the future of retail. Organized by audience profile, from the boardroom to the operational floor.
01.
ARCHITECTURE
OF TIME.
Why the best stores in the world don't sell products. Stores that matter have stopped competing for the customer's wallet and started competing for their lifetime. This presentation introduces welltime and lifetime value as the new metrics for retail and shows why extending the time spent in the store builds a brand that quarterly targets don't see.
AUDIENCE: C-level executives and brand owners.
FORMAT: 40 to 60 min
02.
DESIGN NO
It's a COST.
The decision that determines whether your brand is remembered or forgotten. A direct provocation to those who see design as an expense. The lecture dismantles the idea of design as a finishing touch and repositions it as a business lever—the strategic decision that happens before aesthetics and determines whether the brand will be felt or ignored. Designed to change the perception of those who approve budgets.
AUDIENCE: C-level executives and brand owners.
FORMAT: 40 to 60 min
03.
The 6 Types of Stores of the Future.
A map of the retail experience.
The complete framework is presented as a decision-making tool: the store as a destination, media, community, service, entertainment, and cure. Each category is supported by real-world case studies observed in the field. The audience leaves knowing which categories their brand already plays in, which ones they haven't yet explored, and what that means for their next project.
AUDIENCE: Retail Professionals,
Design and VM.
FORMAT: Lecture-class · 50 to 70 min · high consultative value.
04.
It's neither digital nor physical, it's Phygital!
Retail is emotional, a thesis-synthesis. Advertising became the store, content became the salesperson, brand became experience, the store became the stage, and convergence redesigned the point of sale. A manifesto-lecture on why the future of retail is not decided between screen and brick, but by what the person feels. Ideal for opening large events.
AUDIENCE: Opening of a congress or convention.
FORMAT: Lecture, 30 to 45 minutes
05.
That's not a point.
In sales, experience is key!
Meeting point, the shift from POS to POS (Meeting point, entertainment and experience). Why the store has ceased to be a stock warehouse and has become the most underestimated relationship asset of the brand. The concept that best translates, in one sentence, the vision of the future of retail.
AUDIENCE: Retail events, brands, fashion and marketing.
FORMAT: Lecture, 30 to 45 minutes
For those who live and breathe business and sales.
and retail
The creative director of VMSP Studio leads our channel with her vision and curation, bringing key creative insights in art , technology , entertainment , and major national and international events. Think that's all?! Creativity and innovation are made by people, so we'll have experienced industry guests to work together to build a retail industry with a stronger identity.